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SBD Global/June 10, 2013/Marketing and Sponsorship

Marketplace Roundup: Kitbag Named 2014 Ryder Cup Official Partner

European online sports retailer Kitbag has been named the official retail partner for the 2014 Ryder Cup, to be held in Perthshire, Scotland. Kitbag will be responsible for running the on-site merchandise pavilion. Additionally, Kitbag will operate an online shop in advance of the biennial event (European Tour). ... Championship side Bristol City has extended its sponsorship deal with Blackthorn cider. The brand will be featured on home and away kits as well as training merchandise for the first time (Bristol City). ... National Rugby League Melbourne Storm has signed Japanese automaker Suzuki to a three-year sponsorship extension (HERALD SUN, 6/7). ... German third-division side Alemannia Aachen will use Infront Sports & Media to handle all commercial rights of the club. This includes the main sponsorship, the official kit supplier package, board advertising at homes games and hospitality (Infront).
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