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Marketing and Sponsorship

Marketplace Roundup: BBL Side Fraport Skyliners Extends Deal With Brewery Licher

Basketball Bundesliga (BBL) club Fraport Skyliners have extended their sponorship deal with private brewery Licher for another three seasons. The brewery has been a partner of the Frankfurt-based club for 15 years (Fraport Skyliners). ... Swedish golf clothing brand Abacus Sportswear signed an apparel aggreement with the European Senior Tour player Steen Tinning (Abacus Sportswear). ... Coca-Cola Nepal on Tuesday renewed a sponsorship deal for five years with All Nepal FA as the chief sponsor of the Coca-Cola Cup U16 Inter-school Football Tournament to be held across the nation. As the chief sponsor, Coca-Cola will provide at least Rs 4.5M ($500,000) annually (Nepal REPUBLICA, 6/4). ... Health services company Unimed Seguros "has signed up as a sponsor of the Brazil national team." Unimed Seguros struck the agreement with the Brazilian Football Confederation (CBF). The deal "will run for six years and covers all levels of the Brazil national team," including U15, U17, U20, U23 and women's team, as well as the senior men's team. Financial details "were not revealed" (SOCCEREX, 6/6). ... The LOC of the 2013 FIFA U20 World has agreed to "sponsorship deals with Aksa Jenerator and Hyundai ahead of the tournament's kick-off in Turkey on June 21." Generator manufacturer Aksa will be the official energy sponsor for the U20 World Cup and "has agreed to provide energy needs to the seven stadiums being used to host the tournament." As the official automotive partner of the U20 World Cup, Hyundai "will supply 112 vehicles to the LOC to be distributed between the seven host cities" (SOCCEREX, 6/6).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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