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SBD Global/June 7, 2013/Marketing and Sponsorship

Marketplace Roundup: BBL Side Fraport Skyliners Extends Deal With Brewery Licher

Basketball Bundesliga (BBL) club Fraport Skyliners have extended their sponorship deal with private brewery Licher for another three seasons. The brewery has been a partner of the Frankfurt-based club for 15 years (Fraport Skyliners). ... Swedish golf clothing brand Abacus Sportswear signed an apparel aggreement with the European Senior Tour player Steen Tinning (Abacus Sportswear). ... Coca-Cola Nepal on Tuesday renewed a sponsorship deal for five years with All Nepal FA as the chief sponsor of the Coca-Cola Cup U16 Inter-school Football Tournament to be held across the nation. As the chief sponsor, Coca-Cola will provide at least Rs 4.5M ($500,000) annually (Nepal REPUBLICA, 6/4). ... Health services company Unimed Seguros "has signed up as a sponsor of the Brazil national team." Unimed Seguros struck the agreement with the Brazilian Football Confederation (CBF). The deal "will run for six years and covers all levels of the Brazil national team," including U15, U17, U20, U23 and women's team, as well as the senior men's team. Financial details "were not revealed" (SOCCEREX, 6/6). ... The LOC of the 2013 FIFA U20 World has agreed to "sponsorship deals with Aksa Jenerator and Hyundai ahead of the tournament's kick-off in Turkey on June 21." Generator manufacturer Aksa will be the official energy sponsor for the U20 World Cup and "has agreed to provide energy needs to the seven stadiums being used to host the tournament." As the official automotive partner of the U20 World Cup, Hyundai "will supply 112 vehicles to the LOC to be distributed between the seven host cities" (SOCCEREX, 6/6).
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