Marketing and Sponsorship

Real Madrid's $39M Emirates Shirt Deal Fails To Match ManU, Barcelona Deals

6.5.2013

Real Madrid, the world's most valuable sports team ($3.3B), "has signed a new shirt sponsorship deal with Emirates" that will pay the team $39M annually for five years starting next season, according to Mike Ozanian of FORBES. The deal with the Dubai-based airline "sells Real Madrid short." Yes, Los Blancos will see a 30% increase "over what current shirt sponsor Bwin paid." But the price does not match up "with the shirt deals" for ManU and Barcelona. ManU "will get an average of" $80M a year from Chevrolet. Barcelona "has a five year deal with the Qatar Foundation" worth $44M (FORBES, 5/31).

Team	Sponsor	Avg. Annual Value
ManU	GM (Chevrolet)	$80M
Barcelona	Qatar Airways	$45M
Bayern Munich	Deutsche Telekom	$40M
Real Madrid	Emirates	$39M
Liverpool	Standard Chartered	$31M

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