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SBD Global/June 4, 2013/Media
Australia's Channel Nine Retains Cricket TV Rights For Next Five Years In $440M Deal
Published June 4, 2013
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GOOD NEWS, BAD NEWS: Also in Sydney, Peter Lalor reported Cricket Australia's latest broadcast rights deal "is good news for free-to-air fans, a blow to pay television and a windfall when the game most needs it." Players, too, "will get a significant pay rise." The A$550M offered by Nine and Ten is about $120M "more than projected by Cricket Australia." While both deals "contain a significant amount of contra," cricket's coffers will be boosted by about A$480M in cash over the five-year period. Cricket Australia's Media Rights GM Stephanie Beltrame and lawyer Dean Kino "have been working on the deal and landed an enormous windfall for the game when there had been speculation in some quarters that the cash-strapped broadcast industry would not come to the party" (THE AUSTRALIAN, 6/4).