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Marketing and Sponsorship

Unilever To Sponsor Sainsbury's Games Summer Series In The U.K.

Unilever "is to launch athletics-related campaigns for its 'flagship family brands' Flora, Persil and Magnum after signing a deal to become the advertising partner for Sainsbury’s Summer Series," according to Sebastian Joseph of MARKETING WEEK. The FMCG business "will activate the push around...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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