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SBD Global/May 29, 2013/Facilities

Qatar Hires Amsterdam Arena, IMG As Stadium Operations Consultants For 2022 World Cup

The organizers of the 2022 World Cup in Qatar "have hired IMG and Amsterdam Arena as stadium operations consultants for the prestigious football tournament," according to Daniel Shane of ARABIAN BUSINESS. The Qatar 2022 Supreme Committee said that "the two would assist on the development of business cases for all of the competition venues during the event, including stadia and their precincts, as well as training sites." Amsterdam Arena and IMG "will also perform technical reviews of each stadium at every design phase, on aspects including safety and security, maintenance, technology integration, catering and commercial strategies." Amsterdam Arena CEO Henk Markerink said, "By involving us in this early stage and letting us develop the program-wide strategies on various subjects, we can optimally contribute to the organization of the World Cup" (ARABIAN BUSINESS, 5/28). Qatar 2022 Supreme Committee Secretary General Hassan Al Thawadi said, "The appointment of Amsterdam Arena and IMG is crucial in delivering an outstanding 2022 FIFA World Cup. We are thereby placing a key focus on an amazing fan and player experience in all our stadiums" (TRADE ARABIA, 5/28).
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