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SBD Global/May 24, 2013/Media

Russian Cabler NTV Plus Picks Up Broadcast Rights To Spanish Basketball League

The Spanish Basketball League (ACB) will be broadcast in Russia starting with the upcoming playoffs thanks to Russian cable leader NTV Plus, according to the EP. The ACB is now aired in 101 countries on four continents. ACB Dir General Albert Agustí "showed his satisfaction" and said, "With Russia we cover the last of the big territories we identified as part of the objective of our international expansion project. We began in '06 without a single international distribution and seven years later the Liga Endesa is present throughout most of the world." Agustí also "highlighted the channel that will cover the new territory." Agustí: "The TV partner is always a determining factor, and in this sense, the association with NTV Plus guarantees us that our visibility in the territory will be the best possible" (EP, 5/23).
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