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SBD Global/May 24, 2013/Marketing and Sponsorship

Marketplace Roundup: Jumeirah Becomes Official Hotel Supplier Of Statoil Masters Tennis

Luxury hotel group Jumeirah will become the official hotel provider for the Statoil Masters Tennis at the Royal Albert Hall in London, an event owned by IMG. Jumeirah Carlton Tower and Jumeirah Grosvenor House Apartments based in Knightsbridge will provide accomodation for tennis players at the event (IMG). ... Serie A Goiás "has agreed a new kit partnership with Puma" (GOAL, 5/23). ... Barcelona Deputy Mayor Antoni Vives has defended the initiative to put a Barcelona jersey on a Christopher Columbus statue in the city, despite complaints from Espanyol, Barcelona FC's crosstown rival. Vives pointed out that the city government received €100,000 ($129,000) from Nike for the advertising. Vives referred to Espanyol President Joan Collet, who explained that "he was very upset with the Barcelona jersey on Columbus" (EFE, 5/23).
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