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SBD Global/May 24, 2013/International Football
Study: Bundesliga Clubs Into Upper Echelon For Fans, Revenue, Sponsorships
Published May 24, 2013
TURNING UP TURNOVER: Analysis shows that in two years from '09-10, Borussia Dortmund doubled its turnover to reach €215.2M in '11-12. Their int'l fanbase, coverage on German TV and the level of conversation they have generated on social media over the past 12 months underlines this. Kupfer said the performance of Bayern and Dortmund this term has changed perceptions of the Bundesliga globally -- and he is confident this is only the beginning of German football’s renaissance. Kupfer: “In the past, the Bundesliga was always praised for the great atmosphere in its stadiums, cheap tickets and good hotdogs. Bayern was the only club really considered world-class, but now Borussia Dortmund has arrived on the scene" (REPUCOM).