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TVB "has won the Hong Kong broadcasting rights for the 2014 World Cup," according to Benjamin Li of CAMPAIGN ASIA-PACIFIC. The deal "covers TVB's free-to-air TV stations, radio, internet and mobile platforms." TVB Deputy Controller S.T. Tso said that "the agreement with FIFA does not allow TVB to disclose the amount it bid for the rights." The broadcaster is still working on marketing plans it will offer to advertisers, "as well as how it may sub-let the content to other local TV providers, if at all." TVB "will broadcast live 22 FIFA matches, including six core matches, and daily highlights on free digital terrestrial TV channels" as well as analogue network between June 12-July 13, 2014 (CAMPAIGN ASIA-PACIFIC, 5/22).
U.K. communications company Pitch has been taken on to help promote next year's Commonwealth Games in Glasgow (Pitch). ... U.K. sports marketing company Pitch Int'l has renewed its exclusive global deal with EPL Tottenham Hotspur to distribute its weekly int'l programming block for the next three seasons (Pitch Int'l).