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SBD Global/May 23, 2013/Marketing and Sponsorship

Marketplace Roundup: Oakley Signs Sponsorship Deal With BMW PGA Championship

Oakley has been announced as the official eyewear supplier for the 2013 BMW PGA Championship. The brand will have a presence at the European Tour's flagship event at Wentworth Club in Surrey, England, beginning Thursday. Their lab will offer spectators an insight into the science and technology behind the eyewear (European Tour). ... An Oreo cookie ad celebrates Sheffield, England's colorful heritage by "including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday" (MARKETING MAGAZINE, 5/21). ... Ballantine's whisky has renewed its sponsorship of the Scottish Open for two years (European Tour). ... Brasil Foods has signed deals with two of its brands for the 2016 Rio de Janeiro Olympics. Sadia has become a second-tier supporter in the package food category and Batavo is in a similar level under the dairy products list (Brasil Foods). ... The Australian arm of Korean carmaker Hyundai "has expanded its partnership with the Football Federation of Australia" to become the organization’s official grassroots partner (TRIBAL FOOTBALL, 5/22). ... The Rugby Football Union named Guiness as the official beer of England Rugby (England Rugby). ... A statue of Christopher Columbus located in a crowded part of Barcelona was presented Wednesday wearing the new home jersey of FC Barcelona (EL PAIS, 5/22). ... Real Madrid has selected the colors for the club's '13-14 season. The primary shirt is white with orange trim around the neck and down the sides. The team's second outfit features a blue shirt similar to those worn by Chelsea, and the third alternate is orange (MUNDO DEPORTIVO, 5/22).

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