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SBD Global/May 21, 2013/Marketing and Sponsorship
Nike To Launch Ad Campaign Around New England Kit, Which Was Leaked Via Twitter
Published May 21, 2013
GERMAN APPEAL: In London, Oliver Moody wrote "It’s a bit more Beckenbauer than Beckham." England’s new monochrome shirt "was revealed" by England midfielder Jack Wilshere Monday morning "to widespread comparisons with Germany kits of times past." With a simple dark navy collar on a white top, the shirt "bears more than a passing resemblance" to the kit worn by the West Germany team that won the 1974 World Cup. Nike, which took over the contract to supply England’s strip from Umbro this year, "opted for a plain design featuring only the Three Lions logo and its signature tick" (LONDON TIMES, 5/20). The BBC reported Wilshire "put out the picture of the kit being worn by a student at his old school." Wilshire said on his official Twitter account, "Like this kid, my England dream began here, so he was first in #theshirt." Former England int'l and Match of the Day presenter Gary Lineker said on his Twitter account, "Smart move by the FA and Nike to go slighlty German with the strip. If you can't beat 'em..." (BBC, 5/20).