SBD Global/May 20, 2013/Media

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  • IPL's TV Ratings Suffering From Ratings Decline, But Advertisers Are Unfazed

    The recent spot-fixing scandal and the beating the Indian Premier League brand is taking because of it "are not the only worries for the sporting extravaganza," according to Gaurav Laghate of the Indian BUSINESS STANDARD. Its all-India TV ratings (TVR) are also falling as the enthusiasm among TV viewers during the first few matches "seems to be fizzling out." In the first six weeks (59 matches), the average all-India TVR slipped to 2.9 -- down 14% from that in the previous season. In the Hindi-speaking markets (HSM), it was down 15% to 3. However, advertisers "are not unhappy yet, despite controversies, corruption charges and drop in ratings." They say they "still see value in the tournament." Ormax Media CEO Shailesh Kapoor said that the IPL "has generated more interest than last year." Kapoor: "It is difficult to compare viewership, as the universe for TV ratings changes every year. But in terms of viewer interest, this season has been received well." This year, TV viewership monitoring agency TAM Media Research added LC1 towns (with less than 1 million people) in the mapping universe. A media research exec said, "LC1 towns have their specific problems, including electricity cut-off for many hours a day." The exec added, "This has affected the level of overall TV viewership" (BUSINESS STANDARD, 5/18).

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  • Final Bundesliga Matchday With Top Ratings On ARD, Sky; DTM Qualification Weak On ARD

    German public broadcaster ARD "has recorded season-best ratings for its Bundesliga games highlight show 'Sportschau'" on Saturday, according to David Grzeschik of QUOTENMETER. A total of 4.87 million viewers tuned in at 6pm German time to watch the highlights of the last Bundesliga matchday. The show obtained a season-best 28.1% market share. In the target demographic 14-49, the Sportschau had a 23.1% share. In addition, ARD's highlight show of the 3rd League games, which aired at 5:30pm, attracted 1.77 million viewers, which equaled a 14.2% market share (QUOTENMETER, 5/19).

    SKY HIGH: QUOTENMETER's Grzeschik reported German pay-TV channel Sky "has also recorded top ratings for its Bundesliga simulcast" on Saturday afternoon. A total of 1.3 million viewers tuned in at 3:30pm to watch Sky's Bundesliga broadcast. The number translated into a 11.1% share. In the target demographic, Sky obtained an "unbelievably high" 16.4% share (QUOTENMETER, 5/19).

    DTM: QUOTENMETER's Grzeschik wrote ARD received low ratings for its broadcast of the German Touring Car Championship (DTM) qualifying session on Saturday afternoon. The qualifying session from Brands Hatch, England, which started at 2:30pm, attracted 500,000 viewers and had a 4.8% market share. In the target demographic, the DTM had a 3.5% share (QUOTENMETER, 5/19).

    Print | Tags: Media, Europe
  • Media Notes: Badminton World Federation, IMG Media Agree To Four-Year Deal

    Global sports information and technology company STATS LLC Sunday announced that Argentina football side Vélez Sársfield will use the firm's SportVU player tracking technology that produces football data in real-time for scouting and coaching analysis. STATS' collaboration with Vélez Sársfield is part of the launch of its new data collection and sales office in South America. STATS CEO Gary Walrath said, "STATS is proud to extend its global network to Argentina" (STATS). ... Badminton World Federation and IMG Media have agreed to a four-year contract for the centralized media rights of the BWF Major Events, the BWF World Superseries and BWF Grand Prix Gold (INDIAN TELEVISION, 5/18).

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