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SBD Global/May 17, 2013/Marketing and Sponsorship

Football Association And Vauxhall Announce New Four-Year Sponsorship Extension

The FA has agreed a new four-year extension as lead partner for all 24 England teams with vehicle manufacturer Vauxhall Motors. The current Vauxhall agreement expires in July '14. The new agreement will run until July '18 -- up to and including the FIFA World Cup Finals in Russia. The Luton-based company will become the official Presenting Partner of England content on FATV -- The FA's online broadcast channel. This will see Vauxhall support the development of the channel, and the wider distribution of supporter-oriented video content. Vauxhall will align itself with England supporters, helping The FA to improve interaction with the millions of people who follow the national team. Vauxhall is also the Official Vehicle Supplier to The FA, Wembley Stadium and St. George's Park (The FA).
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