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SBD Global/May 17, 2013/Marketing and Sponsorship

Beckham Unseats Federer Atop SI's International 20 List Of Athletes' Earnings

After four straight years at No. 1, Roger Federer "has been Fed-exed to No. 2 thanks to David Beckham," according to Daniel Roberts of SPORTS ILLUSTRATED. Beckham "has ducats pouring in from endorsements (certainly not from his paltry salary) new and old." And one smart move about his five-month stint with Paris St. Germain, which ends at the end of May (though he could extend): it "was carefully arranged so that he’ll avoid the crazy new 75 percent tax on millionaires that has French football clubs up in arms." Barcelona player Lionel Messi "has significantly higher pay than Beckham, but can’t yet compete in sponsorships." Other big names in football "are still raking in the pay from their football clubs:" perennial list-makers Cristiano Ronaldo, Samuel Eto’o, Didier Drogba, Yaya Toure, Kaka and Zlatan Ibrahimovic are all here. Tennis "makes a great showing this year: with the most on-court winnings of any player, Novak Djokovic ekes on to the list." Maria Sharapova and Li Na "are here, thanks to sponsorships, and Caroline Wozniacki was very close" (SI, 5/20 issue).

SI'S INTERNATIONAL 20 LIST

NAME
SPORT
COUNTRY
TOTAL
1 David Beckham
Football
England
$48,349,000
2 Roger Federer
Tennis
Switzerland
$43,424,842
3 Fernando Alonso
F1
Spain
$42,800,000
4 Cristiano Ronaldo
Football
Portugal
$35,300,000
5 Lionel Messi
Football
Argentina
$35,100,000
6 Manny Pacquiao
Boxing
Philippines
$35,000,000
7 Rory McIlroy
Golf
Northern Ireland
$33,336,796
8 Samuel Eto'o
Football
Cameroon
$30,200,000
9 Maria Sharapova
Tennis
Russia
$25,508,296
10 Rafael Nadal
Tennis
Spain
$24,997,448
11 Lewis Hamiltion
F1
England
$23,800,000
12 Sergio Aguero
Football
Argentina
$23,500,000
13 Wayne Rooney
Football
England
$21,500,000
14 Novak Djokovic
Tennis
Serbia
$20,953,737
15 Michael Schumacher
F1 (now retired)
Germany
$19,600,000
16 Yaya Toure
Football
Ivory Coast
$19,000,000
17 Li Na
Tennis
China
$17,280,646
18 Zlatan Ibrahimovic
Football
Sweden
$17,200,000
19 Kaka
Football
Brazil
$16,690,000
20 Didier Drogba
Football
Ivory Coast
$15,200,000
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