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SBD Global/May 17, 2013/Marketing and Sponsorship

Emirates Airlines Unveils New 'Share A Smile' Campaign With Arsenal

Emirates airlines unveiled a new phase of its global "Share a Smile" campaign in partnership with EPL Arsenal Wednesday, according to PAKISTAN TODAY. With the help of Emirates’ multilingual cabin crew, Arsenal players Mikel Arteta, Lukas Podolski, Wojciech Szczęsny and Theo Walcott "share some well-loved football phrases in their own languages whilst showing off their footballing skills in a series of light-hearted videos." Emirates and Arsenal "have a long standing partnership." In November, the airline extended its shirt partnership with Arsenal through the '18-'19 season. As part of the deal, Arsenal’s home "will continue to be known as Emirates Stadium" up to '28. The companies’ relationship "also extends across a number of other areas including a grassroots football project" (PAKISTAN TODAY, 5/15).
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