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SBD Global/May 15, 2013/Media
Britain's Channel 4 Reports £29M Loss In '12 Due To Paralympics Coverage, Content Boost
Published May 15, 2013
FLAT LINING: In London, Christopher Williams reported advertising and sponsorship revenues "were flat" at £844M ($1.2B). On demand revenues grew 50% to £36M ($54M), but "not enough to offset" a 1.7% decline in total revenues. Abraham said that future growth "would come from new advertising deals" that take advantage of the 6.3 million viewers who have now registered on Channel 4’s website (TELEGRAPH, 5/14). MEDIA WEEK's Maisie McCabe reported non-linear revenues grew 50% year on year to £36M, which Channel 4 "attributed to high yields and innovation in advertising formats, supported by its data initiatives." Channel 4’s sales house, which also sold advertising for UKTV and PBS in '12, "generated total sales in excess of" £1B ($1.5B) for the second year in a row (MEDIA WEEK, 5/14).