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Media Notes: Sky Extends TV Deal With Premier League Despite Low Ratings

German pay-TV Sky channel "has extended its broadcast rights contract with the EPL." Sky "will continue to exclusively show the Premier League in Germany." The network "will continue to air an average of three games per match weekend." The contract extention "was in doubt as the Premier League does not generate a lot of interest or high ratings in Germany" (QUOTENMETER, 5/13). ... London's SUN newspaper will "introduce a paywall" from Aug. 1 with a £2 ($3) per week charge, which will include "access to Premier League football highlights" (GUARDIAN, 5/13).

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