McLaren F1 Team Launches New Twitter Handle During Spanish Grand Prix

Vodafone McLaren Mercedes "displayed its new Twitter handle, @McLarenF1," on the front wing endplate of the team's cars during the Spanish Grand Prix last weekend, according to Chloe Smith of CAMPAIGN LIVE. The new handle "was promoted on the cars driven by Jenson Button and Sergio Perez," and replaces the previous handle, @TheFifthDriver. The handle "has been created to make it easier for McLaren’s global fan base to identify and engage with the team on Twitter." The change is "in response to the team’s growing popularity on social media in the past 12 months." The number of followers on Vodafone McLaren Mercedes Facebook page "has increased by 40% to 700,000 in the past year." On Twitter, its following "has reached almost 350,000, a growth of 80%" (CAMPAIGN LIVE, 5/12).