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SBD Global/May 13, 2013/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club Extends Deal With Austrian Tourism Company

Bundesliga club Werder Bremen "has extended its sponsorship deal with Austrian tourism company Zillertal Tourismus GmbH for another three years" until '15-16. An important part of the deal "is the club's summer training camp in the Zillertal region." The deal also includes "ads on boards at club home games." Zillertal Tourismus has been a partner of the club since '11 (NEW BUSINESS, 5/10). ... German Hockey League (DEL) Cologne Sharks have extended their partnership with hockey equipment retailer Schanner Eishockeyartikel as its official equipment provider (Cologne Sharks).
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