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SBD Global/May 13, 2013/Marketing and Sponsorship

Budweiser Shows Two-Minute Fan Film Ahead Of Saturday's FA Cup Final

FA Cup sponsor Budweiser showcased "a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream" over the '12-13 tournament, according to Gemma Charles of MARKETING MAGAZINE. The "use of a 120-second ad slot, normally reserved for its World Cup and Super Bowl advertising campaigns, marks a first for Budweiser." The film aired on TV "in the last commercial break on both ITV and  ESPN" before Saturday's final, which Wigan won 1-0 against Man City (MARKETING MAGAZINE, 5/10).
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