Menu
Leagues and Governing Bodies

Sign Of The Times: Formula 1 Increasing Female Presence In Male-Dominated Sport

F1, for decades "stuck in a '70s Playboy time warp, is waking up to sexual equality," according to Sathnam Sanghera of the LONDON TIMES. For the first time in the sport's 63-year history, there is a team "with a female principal" -- Sauber's Monisha Kaltenborn. At the Bahrain Grand Prix two weeks ago, Red Bull sent head of trackside electronics Gill Jones "to collect their constructors' trophy." And Williams, one of Britain's most successful F1 outfits, "not only employs" the 30-year-old Susie Wolff as its development driver, but "recently appointed" 36-year-old Claire Williams, daughter of founder Frank Williams, "as deputy team principal." Wolff said, "Things are definitely changing." She acknowledged that change is coming from a low base, with only five women having entered an F1 race, against more than 800 men, but added, "There is a sense of expectation, and as soon as you get that pressure, things happen." If you are wondering what is (excuse the pun) "driving this belated revolution apart from drivers like Wolff, and the U.S. IndyCar and Nascar driver Danica Patrick," there is a clue to be found behind Wolff's high, starched collar. Wolff: "I was at a football game and a physio came up to me to ask what sport I did. He had never seen a woman with such a big neck." She strokes the side of a neck that has grown "as a result of fighting g-forces during races." Wolff: "If you grab a boy and girl from the street, the boy will be better at racing. Women have 30 percent less muscle than men. But with practice, training, women can become as good. I wouldn't do it otherwise." The belated acceptance that women "are up to the job physically" has come with another realization: motor racing seems to have realized that excluding half the world's population "is not the most commercially savvy thing to do." Claire Williams said, "I don't want to discuss it because I don't want to give other teams ideas. How many female brands do we have in F1? We are leveraging that possibility. We need to remember that 40 percent of our audience is female" (LONDON TIMES, 5/9).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/05/10/Leagues-and-Governing-Bodies/F1.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/05/10/Leagues-and-Governing-Bodies/F1.aspx

CLOSE