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SBD Global/May 9, 2013/Events and Attractions
WTA Signs Five-Year Deal To Hold Its Season-Ending Championships In Singapore
Published May 9, 2013
FOLLOWING THE LEADER: The BBC's Bill Wilson wrote "the move to Singapore follows other big name sports events being held there," including the F1 Grand Prix, golf's HSBC Women's Champions and the 2010 Youth Olympic Games. Allaster said the winning bid team was "very entrepreneurial" and shared the WTA's thoughts about making the championships a leisure and lifestyle event, as well as a tennis one. Analyst Ben Heyhoe Flint, head of Asia-Pacific at Fuse, Omnicom Media Group's sports and entertainment division, called the announcement "a feather in the cap" for Singapore. He said, "It is really impressive that they have managed to get this in the bag... it is the year-end event of a major sport" (BBC, 5/8).