TalkSport Launches Geographically Targeted Ads For International Listeners

TalkSport "is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertising to its international listeners, in what it claims to be a technological first," according to Chloe Smith of MEDIA WEEK. The platform "will enable campaigns to be targeted geographically in real-time to TalkSport's international broadcast radio partners, which include Bell Media in Canada and Radio Sport in New Zealand." This follows a contract TalkSport "signed last year that gave it global audio rights" to the live commentary for all EPL matches. This gives fans outside of Europe "access to commentary from the games in multiple languages, including English, Spanish and Mandarin." TalkSport Managing Dir Calum Macaulay said, "Now advertisers will be able to target TalkSport’s rapidly growing international audience with the right messages in desired key territories" (MEDIA WEEK, 5/3).