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SBD Global/May 8, 2013/Marketing and Sponsorship

Arsenal, Puma Agree To Kit Deal Worth $263M Over Five Years

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Arsenal and Puma have "struck an agreement worth in excess of £30M-a-year which could see the five year contract worth £170M ($263M)  in total," according to John Cross of the London DAILY MIRROR. It would mark the "biggest kit deal in English football" and is not expected to be officially announced "for some time." It will give Arsenal "major additional financial clout on top of the £150M five year shirt sponsorship deal with Emirates." Manager Arsene Wenger "has already been promised £70M to spend on transfer targets this summer." The deal is also "a major coup" for Arsenal CEO Ivan Gazidis on top of the Emirates deal and "will strengthen his belief that the club are making major strides forward off the pitch which will enable them to compete for the biggest signings" (DAILY MIRROR, 5/8).
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