Land Rover, Glasgow Warriors Sign Deal Jockey Club Posts Record Turnover, Profit Sky Launches 'Now TV' In Ireland ECB Approves City-Based T20 Tournament CA Questions ACA's Ability To Negotiate Deal AOC Will Submit To Independent Review HMRC Raids Newcastle, West Ham Sky Sports To Have EPL Finale To Itself Lions Tour Will Be Cut, Premiership Says Executive Transactions
SBD Global/May 7, 2013/Marketing and SponsorshipPrint All
The cash-strapped Polish football league has agreed to a "record breaking new title sponsorship for its top division" with telecom company T-Mobile, according to Krzysztof Baranowski of INSIDE WORLD FOOTBALL. The deal "is an extension of an existing title sponsorship contract but is a significant uplift for clubs" that have struggled with player wages and fulfilling their commitments. The new sponsorship "will guarantee each of the 16 top-tier Polish clubs" PLN1M ($315,000) each season of the two-year deal. The league "has also landed an increased TV deal." The contract with Canal+ "will see the broadcaster spend more than" PLN200M ($63M) over the next two seasons (INSIDE WORLD FOOTBALL, 5/6).