Cho Yang-Ho Named New Head Of POCOG Liverpool Considers U.S. A Growing Market Hangin' With ... Yannick Colaco Commentator Leaves After Ban Of Wife Star Sports Records Top Ratings For PKL VCF Foundation Approves Of Valencia Sale Executive Transactions Names In The News Man Files Lawsuit Over CR7 Trademark FIFA Vows To Monitor Qatar WC Workers
SBD Global/May 7, 2013/Marketing and SponsorshipPrint All
The cash-strapped Polish football league has agreed to a "record breaking new title sponsorship for its top division" with telecom company T-Mobile, according to Krzysztof Baranowski of INSIDE WORLD FOOTBALL. The deal "is an extension of an existing title sponsorship contract but is a significant uplift for clubs" that have struggled with player wages and fulfilling their commitments. The new sponsorship "will guarantee each of the 16 top-tier Polish clubs" PLN1M ($315,000) each season of the two-year deal. The league "has also landed an increased TV deal." The contract with Canal+ "will see the broadcaster spend more than" PLN200M ($63M) over the next two seasons (INSIDE WORLD FOOTBALL, 5/6).