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SBD Global/May 6, 2013/Marketing and Sponsorship
Liberty Insurance New Hurling Sponsor As Guinness Ends 18-Year Association
Published May 6, 2013
ALL IN: The IRISH TIMES reported Guinness will remain a "partner" of the GAA. Liberty Insurance "took over the existing business remaining from the sale of Quinn Insurance," and has "invested heavily" in marketing and advertising in the Irish market, including sponsoring Ireland's The Late Late Show. Liberty was "mentioned as a possible sponsor of Cork GAA before the Rebels agreed a deal with Chill Insurance" (IRISH TIMES, 5/4).