Marketing and Sponsorship

DTM Extends Official Tire Supplier Deal With Hankook, Launches YouTube Channel

5.3.2013

German Touring Car Championship (DTM) rights holder ITR "has extended its partnership with South Korean tire manufacturer Hankook until at least '16," according to MOTORSPORT TOTAL. The new three-year deal "also includes an option for an additional partnership extension beyond '16." Hankook "has been the official tire supplier of the DTM since '11." ITR Chair Hans Werner Aufrecht said, "In the first two years of our partnership, the collaboration with Hankook has us completely convinced of the company's performance" (MOTORSPORT TOTAL, 5/2).

DTM ON YOUTUBE: MOTORSPORT TOTAL also reported the DTM "has launched its new YouTube channel on Wednesday." DTM fans "will be able to access exclusive video footage of Audi, BMW and Mercedes' star drivers." Aufrecht said, "The launch of our new YouTube channel is an important moment for the DTM. We want to attract new audiences through additional DTM content on YouTube" (MOTORSPORT TOTAL, 5/2).

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