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SBD Global/April 30, 2013/Marketing and Sponsorship

Marketplace Roundup: Swiss Watchmaker Signs Mesut Özil To Become Ambassador

Swiss watchmaker Cyrus Genève has signed Real Madrid and German int'l player Mesut Özil as its new brand ambassador (Cyrus Genève). ... League One side Portsmouth signed a new partnership with Sondico Professional to provide the club with replica shirts, training wear and merchandise. The company will present a check for £10,000 ($15,000) to the Pompey Supporters' Trust to buy community share in the club (Portsmouth FC). ... German motorsports pay-TV channel Motorvision TV "will sponsor two cars of Team Attempto Racing in the Porsche Carrera Cup during the '13 season" (DWDL, 4/29). ... Badminton England signed a partnership with Gullivers Sports Travel for the upcoming London Grand Prix, taking place at the Copper Box on Queen Elizabeth Olympic Park from Oct. 1-6. The new partnership enables Gullivers to provide accomodation for national and int'l players and event staff (Badminton England).
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