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SBD Global/April 30, 2013/Marketing and Sponsorship
Qatari Telecom Denies Report It Is Talking To Liverpool About Shirt, Stadium Sponsorship
Published April 30, 2013
BACKING OFF: In London, Tony Barrett reported Liverpool sources said that "any interest remains tentative and no deal is close." However, Liverpool "will be heartened that the controversy" surrounding Luis Suárez "does not appear to have reduced their attractiveness to potential sponsors" (LONDON TIMES, 4/29). ARABIAN BUSINESS' Shane McGinley reported Ooredoo on Monday "denied media reports it is in talks with Liverpool Football Club for naming rights to Anfield stadium." An Ooredoo spokesperson said, "There is no basis for the current speculation linking us to the sponsorship of a Premier League football club. If the situation changes, we will -- as always -- be open and transparent in our communication with the media and with our customers." The move "would have followed in the footsteps of Abu Dhabi’s Etihad Airways," which gained naming rights to Man City’s stadium and Dubai’s Emirates Airline, which has been associated with Arsenal (ARABIAN BUSINESS, 4/29).