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SBD Global/April 29, 2013/Marketing and Sponsorship
EPL's Man City Takes On Gaga To Help With Global Fan Development Effort
Published April 29, 2013
A SOCIAL APPROACH: Man City Data and Insight Manager Andrew Gilligan said, "There are a number of big pockets of support we have, including Southeast Asia and South America, that we want to target with specific messages. We're looking to grow our fan base in those markets and find ways to bring them closer to the team, and social media is certainly part of that." Similarly, Gaga execs described the alignment as a "global data play." The company has worked on similar social CRM efforts domestically with pro and college teams including the NFL Oakland Raiders, NBA L.A. Lakers and Clippers, and Stanford University. Gaga Co-Founder & CEO Jamie Pardi said, "What we're trying to do is use social platforms to help Man City understand their fan base and do so at major scale, millions of fans around the world."