DHL, Bayern To Expand Into New Markets Backlash Continues Against Rule 40 TrueVisions Gets EPL Rights EPL Hunting For Global Media Agency IOC Talks Ad Packages For Oly Channel BT Sport Pitches Football Content Samsung Launches French Olympic Spot Marketplace Roundup Atlético Seeks Opportunities Down Under Reading Launches Kit Into Orbit
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/April 29, 2013/Marketing and Sponsorship
Insurance Company AIA Thailand Pledges $12M To Thirty-Four Thai Football Clubs
Published April 29, 2013
Insurance company AIA Thailand "has officially announced its support for 34 domestic football clubs," pledging 380M baht ($12M), according to the BANGKOK POST. After being successful in its contributions to sports over the past two years, the insurance company said that it is "sponsoring 34 teams in the Toyota Thai Premier League, Yamaha League One and AIS League." It initially supported 25 teams "and the number increased to 30 teams last year." AIA Thailand CEO Ron van Oijen said, "Our support for the 34 teams includes cash and personal accident insurance policies worth 380 million baht" (BANGKOK POST, 4/28).