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SBD Global/April 29, 2013/Marketing and Sponsorship

Insurance Company AIA Thailand Pledges $12M To Thirty-Four Thai Football Clubs

Insurance company AIA Thailand "has officially announced its support for 34 domestic football clubs," pledging 380M baht ($12M), according to the BANGKOK POST. After being successful in its contributions to sports over the past two years, the insurance company said that it is "sponsoring 34 teams in the Toyota Thai Premier League, Yamaha League One and AIS League." It initially supported 25 teams "and the number increased to 30 teams last year." AIA Thailand CEO Ron van Oijen said, "Our support for the 34 teams includes cash and personal accident insurance policies worth 380 million baht" (BANGKOK POST, 4/28).

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