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SBD Global/April 26, 2013/Media

ZDF Tops Last Year's Champions League Semifinal Ratings With Dortmund-Madrid Match

German public broadcaster ZDF "has recorded top ratings for its broadcast of the second Champions League semifinal between Borussia Dortmund and Real Madrid," according to Manuel Weis of QUOTENMETER. An average of 13.7 million viewers tuned in to watch Dortmund's 4-1 victory on Wednesday night. In comparison, last year's semifinal, which aired on free-to-air TV channel Sat.1, between Bayern Munich and Real Madrid attracted 10.76 million viewers for the first leg and 12.6 million for the second leg. There "has never been a higher-rated Champions League semifinal on German TV than Wednesday's game between Dortmund and Madrid." The more than 13 million viewers equaled a 43.8% market share. In the target demographic 14-49, ZDF's broadcast obtained a 40.5% market share. In addition, German pay-TV channel Sky attracted 910,000 viewers to its broadcast of the game and had a 2.9% market share. In the target demographic, the game received a 3.7% share (QUOTENMETER, 4/25). ... MARCA TV "continues growing and was the preferred sports channel by Spanish football fans following the Champions League match on Wednesday," according to MARCA. MARCA TV earned a 1.6% market share, making it the most watched sports channel of the day. MARCAGol, a program hosted by Rebeca Haro and Rodrigo Marciel, commented on the game live along with the narration of Abel Muela. "On this occasion, 528,000 fans followed the program," which earned a 3.2% market share. This made this edition of MARCAGol the most-watched episode of the year (MARCA, 4/25).
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