Nike Signs Gatlin To Sponsorship Deal Telstra Partners With Four A-League Clubs Spanish National Team Losing Cache Chelsea Drops CWM FX From Sponsor List Marketplace Roundup Saxo Urges Tinkoff To Find Riis Solution Turkish Airlines, Champions League Partner Nomura Joins Tokyo 2020 Sponsors EWC Watches Sponsors CBFA For '15 Law Firm Sponsors Australian Olympic Team
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SBD Global/April 25, 2013/Marketing and Sponsorship
Marketplace Roundup: Ex-German Footballer, FIFA Administrator Signs Gazprom Deal
Published April 25, 2013
FUELING UP: Second Bundesliga club 1860 Munich "has launched its own energy drink called 'Löwen Power' (Lion Power)." Under the slogan "Trink deinen Verein" (Drink your Club), the Recklinghausen, Germany-based company MS Arena-Drinks GmbH produces energy drinks for 12 different football clubs. The taste is described as "typical Austrian." You can order your "Löwen Power" drink for €1.69 ($2.19) per can at the club's online fanshop (MERKUR ONLINE, 4/24). ... Food service management company Delaware North Companies Australia will remain as the official hospitality and catering partner of Melbourne & Olympic Parks, home to the Australian Open, among other events (Delaware North Companies).
FAST BREAK: The Marca España project and the Spanish Basketball Federation (FEB) signed an agreement on Tuesday regarding promotion events for the 2014 FIBA World Cup. The agreement "establishes the framework for the activities and initiatives that interest the two institutions." FEB President José Luis Sáez said that with this partnership, "basketball puts itself at the service of Marca España." Sáez considers the importance of the 2014 FIBA World Cup a "model of the management of a global event to not only celebrate in Spain and for Spain" (EL CONFIDENCIAL, 4/24).