SBD Global/April 24, 2013/Media

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  • Sat.1 Obtains Average Ratings For FedCup Match; GT Series Solid On RTL Nitro

    German free-to-air TV channel Sat.1 "recorded okay ratings for its first tennis broadcast last weekend," according to Alexander Krei of DWDL. On Saturday, the two FedCup singles between Germany and Serbia each obtained a 0.2% market share in the target demographic 14-49. Starting at 4:36pm German time, an average of 300,000 viewers tuned in. Sat.1 received a 0.1% market share for its tennis coverage on Sunday morning, while the afternoon session recorded a 0.3% share. German free-to-air TV channel RTL Nitro attracted 110,000 viewers to its broadcast of the GT Series. In the target demographic, RTL Nitro's market share was 0.5% (DWDL, 4/22).

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  • Media Notes: Eurosport To Broadcast Gerry Weber Open In '13

    Pan-European sports channel Eurosport announced that "it will show the Gerry Weber Open in '13." Eurosport "replaces German sports channel Sport1 as the tennis tournament's official broadcast host." In addition to Eurosport, German public broadcaster ZDF "will also show the grass court event from Halle, Germany" (DWDL, 4/22). ... German public broadcaster ARD "has looked back on its winter sports coverage." An average of 2.33 million viewers tuned in to its 163 hours of winter sports coverage. ARD Program Dir Volker Herres said, "The viewer interest speaks for our channel concept. The mix of the various competitions on snow and ice has a continued fascination to our audience." The highest rated winter sports program "was the New Year's ski jumping event with 6.62 million viewers" (DWDL, 4/22). ... The Office of Communication "has launched an investigation into the BBC1's coverage of the annual Boat Race between Oxford and Cambridge, after viewers heard one of the coxes repeatedly use the word 'f---' to motivate his team." During the broadcast on March 31, victorious Oxford cox Oskar Zorrilla was heard using the expletive as many as five times, prompting more than 200 complaints (London GUARDIAN, 4/22).

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