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SBD Global/April 19, 2013/Marketing and Sponsorship

Singapore Athletics Signs Record Apparel Deal With Key Power International

The Singapore Athletic Association has "signed a new apparel sponsor" in Key Power International, the Singapore distributor of U.S. sports apparel company Brooks and Australian compression brand 2XU, according to Chan U-gene of the STRAITS TIMES. The three-year sponsorship deal "starts this year" and is worth about $150,000 annually. It will see Singapore's track and field athletes "decked in either of the brands in all competitions." It is also the association's "biggest apparel sponsorship deal to date" (STRAITS TIMES, 4/18). The deal will see Brooks provide the Singapore athletes with tracksuits, shorts, running vests, collar shirts and round neck t-shirts. 2XU will provide high performance compression shorts and body suits (Singapore Athletics).
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