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SBD Global/April 18, 2013/Marketing and Sponsorship

Coca-Cola Agrees To $1M Sponsorship Of Spain's Olympic Association For Rio

Coca-Cola has become the first company to officially sponsor Spain's Olympic Sports Association (ADO) for the 2016 Rio de Janeiro Games, according to José Félix Díaz of EL CONFIDENCIAL. The soft drink company will provide the organization with €800,000 ($1M) during the Olympic period. The latest agreement continues a relationship between Coca-Cola and ADO that dates back to the 1992 Barcelona Olympics (EL CONFIDENCIAL, 4/17). 
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