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SBD Global/April 17, 2013/Media

Boston Marathon Bombing Coverage Brings High Ratings For N-TV, ARD

German news channel n-tv "recorded above average ratings with its coverage of the Boston Marathon bombing on Monday night," according to Sidney Schering of QUOTENMETER. A total of 300,000 viewers tuned in to n-tv's comprehensive coverage from the tragic events, which started at 9:35pm German time. The number translated into a 1.5% market share, which is a tremendous number for the news channel. In the target demographic 14-49, n-tv attracted 150,000 viewers, which equaled a 1.8% share. In addition, German public broadcaster ARD "received higher viewing numbers for its newscast" due to the Boston events. ARD's "Tagesthemen" attracted 500,000 viewers and had a 5.7% market share in the target demographic. Overall, ARD's newscast obtained a 13.1% market share. Both numbers are above average for the "Tagesthemen" on Mondays (QUOTENMETER, 4/16).
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