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SBD Global/April 15, 2013/Finance
Football Worth £330M To Manchester Economy In 2010-11, According To Report
Published April 15, 2013
RELYING ON FOOTBALL: FC BUSINESS noted the report starts "at the top with the pro clubs and their direct commercial activities," then filters down through manufacturing, retail and into hospitality to determine the final figures. With 8,500 jobs supported in some capacity by football, it is clear that football "is becoming a key element of day-to-day working life." The report ultimately suggests that the global spotlight on ManU over the past two decades "is equivalent to an eye-watering" £1B ($1.5B) worth of advertising for the city. The report also revealed that average hotel occupancy is 85% on ManU or Man City matchdays, compared to 70% on other days. One in eight of all int'l visitors to the city "attend a match at Old Trafford," compared to the national rate of one in 40. Overseas visitors going to ManU or Man City games spend an average of £800 ($1,200), roughly a quarter more than those "not watching matches" (FC BUSINESS, 4/11).