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SBD Global/April 15, 2013/Facilities
World Cup LOC CEO Trade Says Private Operators Could Help Avoid 'White Elephants'
Published April 15, 2013
USING PRIVATE MANAGERS: To make sure those and other World Cup stadiums will not become "white elephants," organizers and stadium owners count on private stadium operators such as AEG to use the stadiums for events other than football. Trade said, "For the first time in Brazil, we are having private operators in the stadiums. They are using the stadiums not only for football, but also for entertainment. [Two weeks ago], for example, Belo Horizonte sold out the Paul McCartney show at Mineirão stadium within 24 hours. On [Wednesday] they started selling Paul McCartney tickets for his show in Fortaleza, where they sold 40,000 tickets in less than 12 hours. In Recife, for example, we have [stadium owner] Odebrecht plus AEG. We [now have] professional people working at the stadiums. Stadiums that might struggle to fill their stands with fans could use this proposal. I think it's good for us to have private operators to avoid having white elephants in our country."