SBD Global/April 12, 2013/Media

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  • TV Rights Essential For La Liga To Close Gap On Premier League, CEO Says

    Valencia's Andres Guardado attacks against Real Valladolid CF Sunday.

    La Liga CEO Francisco Roca believes Spanish clubs will agree to sell their TV rights collectively within the next three years as they "attempt to close the financial gap on the Premier League," according to Andy Hunter of the London GUARDIAN. Currently, only Spanish and Portuguese clubs sell their rights on an individual basis, "creating the disparity" that made Real Madrid more than €140M ($183M) from TV income and Granada around €12M ($15.8M). Deportivo La Coruña is the latest Spanish club "in financial turmoil," but Roca insists that "the will exists in Spain to redress the current imbalance." Roca: "We need to conquer the issue of individual television rights. It is not advantageous for the Spanish league to sell its rights individually, and something we aim to solve over the next two or three years is to sell them collectively." Roca also insisted that TV revenue "is not the major reason for financial crises in Spanish football." Roca: "We have a problem helping teams who are relegated. We don't have parachute payments like you do in the Premier League. If you get relegated in England, it is difficult. In Spain, it is catastrophic" (GUARDIAN, 4/11).

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  • Deutsche Telekom's Stiegenroth Says Company Puts Pursuit Of Sports Rights 'On Ice' For Now

    Deutsche Telekom's Stiegenroth says sports aspirations 'on ice.'

    German telecoms company Deutsche Telekom Sports Marketing Head Henning Stiegenroth said the company has put the pursuit of sports rights “partially on ice” after losing its Bundesliga IPTV rights to Sky. Deutsche Telekom, which holds the league’s IPTV rights until the end of the ’12-13 season, has already reached an agreement with German pay-TV network Sky to air Sky’s Bundesliga broadcasts on its “Entertain” packages starting with the '13-14 season. Stiegenroth said, “The agreement with Sky means our customers will still to be able to watch the Bundesliga, as well as Champions League, Europa League and DFB-Pokal (German Cup). We will offer Sky’s channels in our product.” This summer, the Deutsche Telekom will bid for all live Bundesliga broadcast rights for the first time. However, it not only was outbid for the live-TV rights, but also lost its IPTV rights for the rights period ’13-14  to ’16-17. Stiegenroth said, “We were seriously bidding for the rights and wanted to acquire them. Unfortunately, it didn’t work out, as Sky was awarded with the live TV rights, which are for now directly in Sky’s possession until 2017.” He added: “The topic is therefore, from our point of view, partially laid on ice. We will see in 2016 how we will continue.” Asked about U.K.-based telecoms company BT’s plans to launch its own sports channels in June and compete with BSkyB, Stiegenroth said: “We were ahead of BT with our LIGA total! [Bundesliga] channel, which will continue to broadcast the Bundesliga until the end of the season.” But Telekom has no immediate plans to launch new sports channels or bid for sports rights.

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  • ZDF Sets Season Record With Bayern-Juventus Champions League Game

    German public broadcaster ZDF "set a new season ratings record" for its broadcast of the Champions League quarterfinal match between Bayern Munich and Juventus on Wednesday night, according to Manuel Weis of QUOTENMETER. An average of 11.57 million viewers tuned in to watch Bayern's 2-0 victory. The game, which started at 8:45pm German time, recorded a 36.5% market share. In the target demographic 14-49, ZDF's broadcast attracted 4.18 million viewers, which equaled a 33.3% share. In addition, German pay-TV channel Sky attracted 790,000 viewers to its broadcast of the game. The number translated into a 2.5% market share. In the target demographic, Sky's broadcast was watched by 380,000 viewers and obtained a 3% share (QUOTENMETER, 4/11).

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