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SBD Global/April 11, 2013/Marketing and Sponsorship

League Championship Club Wolverhampton Taps What House? As New Sponsor

League Championship club Wolverhampton Wanderers announced online property search company What House? "as their new main club sponsor" in a deal worth a potential £1M ($1.5M), according to the Wolverhampton EXPRESS & STAR. The club "has signed a lucrative two-year deal" with What House? in a move that "could bring in a seven-figure sum based on performance-related elements." What House? has sponsored the back of Wolves shirts this season, but "will take over the main sponsorship from sportingbet.com from the start of June." The What House? brand -- whathouse.co.uk -- "will appear on the new home and away first-team shirts, all training kit and, for the first time, junior strips." The company "will change its traditional red branding to black on the team’s home kit to complement the club’s iconic gold and black colours" (EXPRESS & STAR, 4/10).
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