Menu
Marketing and Sponsorship

Manchester United Enhances Its Lead In Global Branding With New Aon Deal

ManU enhanced its chances of reclaiming its position as "the highest-earning side in the world" with an eight-year deal worth almost £19.6M ($30M) a year, through which Aon will sponsor the Carrington training ground, according to Ian Herbert of the London INDEPENDENT. Aon’s "willingness to strike a new deal" with ManU "sets the club on track" toward the £425M ($652M) annual revenue figure which Real Madrid became the first sports club to burst through, last year. The exchange rate, increasing the value of euros relative to sterling, "is the one factor which makes United’s pursuit of half a billion euros a year a tall order.'' The scale of deals, such as Aon "has exploded," under owners the Glazer family and Exec Vice-Chair Ed Woodward. Beneath the headline sponsorships "is a panoply of smaller deals involving scooter, soft drink, telecoms and even paint firms." ManU has opened an office in Hong Kong; a presence for the club on the east coast of the U.S. is planned, and "there could be more in Asia, Africa and/or the Middle East." The club’s challenge is "installing enough of the right calibre staff to secure and drive through these deals," which carry a 70% margin (INDEPENDENT, 4/9)

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/04/10/Marketing-and-Sponsorship/Manchester.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/04/10/Marketing-and-Sponsorship/Manchester.aspx

CLOSE