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SBD Global/April 9, 2013/Media

Sky Sets Record With Saturday's Bundesliga Broadcast; New Sports Quiz On Sport1

German pay-TV channel Sky "set a new viewership record with its broadcast of the Bundesliga on Saturday afternoon," according to Alexander Krei of DWDL. A total of 1.45 million viewers tuned in on Saturday to watch one of the five individual games, which started at 3:30pm German time, or Sky's simulcast. The number translated into a 10.2% market share. In the target demographic 14-49, Sky obtained a 12% share. In addition, the game between Hamburg and Freiburg, which started at 6:30pm German time, attracted 710,000 viewers and a 3.9% market share in the target demographic (DWDL, 4/8).

SPORT1 QUIZ: DWDL's Krei also reported German sports network Sport1 launched a new sports quiz show on Tuesday. The show, called "Laufband-Quiz," attracted 70,000 viewers to its first episode, which translated into a 0.7% market share in the target demographic. The episodes on Wednesday and Thursday did not draw as well, with 50,000 and 40,000 viewers, respectively. The market shares in the target demographic were 0.2% on Wednesday and 0.4% on Thursday (DWDL, 4/8).
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