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Marketing and Sponsorship

Marketplace Roundup: Honda To Provide Engines For Moto2

Honda Motor Corp. in collaboration with Spanish company ExternPro, will be the official Moto2 engine supplier for the next three years. ExternPro, part of the Parque Tecnólogico de MotorLand Aragón, "will be the company preparing the engines for competition, ensuring their reliability, as well as carrying out regular maintenance" (MotoGP). ... Second Bundesliga club SC Paderborn will end its title sponsorship with furniture store Finke at the end of the season. Club President Wilfried Finke said, "The time has come to provide a new company with the opportunity to use this exclusive advertising right at SCP." The furniture store will continue its partnership with the club but focus its involvement on the team's youth department (SC Paderborn). ... The Irish Cricket Team and the Irish Supporters have "appointed Abbey Travel as their Official Travel Supplier." It will manage travel needs of the int'l team and "will also offer Irish fans packages to away games" (Abbey Travel).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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