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SBD Global/April 8, 2013/Media

Bundesliga With Top Ratings On ARD, ZDF As Bayern Munich Clinches 23rd Championship

German public broadcaster ARD "recorded top ratings for its Bundesliga highlight show 'Sportschau' on Saturday evening," according to David Grzeschik of QUOTENMETER. A total of 5.71 million viewers tuned in "to watch the first free-to-air TV footage of the game between Bayern Munich and Eintracht Frankfurt in which Bayern clinched its 23rd championship." The number equaled a market share of 24.9%, which "was the fourth hightest rating of the season for the show." In the target demographic 14-49, ARD's "Sportschau," which started at 6:30pm German time, obtained a 20.5% market share. In addition, second German public broadcaster ZDF "received high ratings for its sports highlight show 'das aktuelle Sportstudio' on Saturday night." The show, which aired at 11pm German time, was watched by 2.76 million viewers. The number translated into a 15.1% market share. In the target demographic, the ZDF program recorded a 11.8% share (QUOTENMETER, 4/7).
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