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Marketing and Sponsorship

Marketplace Roundup: Michelin To Be Official Tire Supplier For Formula E Championship

Motorsports governing body FIA confirmed that Michelin will be the official tire supplier for the Formula E Championship (Formula E). ... Exide Technologies will remain the official partner of BMW Motorsport in '13. As in the previous season, Joey Hand will sit behind the wheel of the BMW M3 DTM in the colors of the official partner, Exide (BMW). ... The German Touring Car Championship (DTM) has agreed to a sponorship deal with online automotive parts shop kfzteile24 to become the racing series' official partner. The three-year deal was signed between the DTM's rights and markeing company ITR and kfzteile24 (DTM). ... Bundesliga Handball (HBL) club MT Melsungen has signed a new kit deal with Swedish company Salming. In addition, the club agreed to a new deal with Danish company Select to become the team's official ball provider. The two Scandinavian companies will replace Puma on July 1 as the team's official kit and ball provider (MT Melsungen). ... The Int'l Table Tennis Federation revealed that TMS Int'l, the marketing arm of the ITTF, has concluded a deal with Enlio to be the official flooring supplier at five major upcoming ITTF events (ITTF).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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