SBD Global/April 8, 2013/Marketing and Sponsorship
Marketplace Roundup: Michelin To Be Official Tire Supplier For Formula E Championship
Motorsports governing body FIA confirmed that Michelin will be the official tire supplier for the Formula E Championship (Formula E). ... Exide Technologies will remain the official partner of BMW Motorsport in '13. As in the previous season, Joey Hand will sit behind the wheel of the BMW M3 DTM in the colors of the official partner, Exide (BMW). ... The German Touring Car Championship (DTM) has agreed to a sponorship deal with online automotive parts shop kfzteile24 to become the racing series' official partner. The three-year deal was signed between the DTM's rights and markeing company ITR and kfzteile24 (DTM). ... Bundesliga Handball (HBL) club MT Melsungen has signed a new kit deal with Swedish company Salming. In addition, the club agreed to a new deal with Danish company Select to become the team's official ball provider. The two Scandinavian companies will replace Puma on July 1 as the team's official kit and ball provider (MT Melsungen). ... The Int'l Table Tennis Federation revealed that TMS Int'l, the marketing arm of the ITTF, has concluded a deal with Enlio to be the official flooring supplier at five major upcoming ITTF events (ITTF).
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