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Marketing and Sponsorship

Mobile Phone Producer HTC Partners With Sky Deutschland To Promote New Smartphone

Mobile phone producer HTC, which recently signed a sponsorship deal with the UEFA Champions League, "agreed to a partnership with Sky Deutschland," according to Manuel Weis of QUOTENMETER. Sky's ad agency Sky Media Network revealed Wednesday the "goal of the partnership is the activation of HTC's 'One Magic Moment' campaign during live broadcasts on Sky." According to the pay-TV network, an HTC smartphone "will interactively appear in the middle of game highlights and an animated finger will take a digital photo of the previously watched game scene" (QUOTENMETER, 4/3).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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