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SBD Global/April 3, 2013/Marketing and Sponsorship

Marketplace Roundup: Cricket Standouts Unveil New Nike Shoe In India

Team India cricketer R. Ashwin and former Australian captain Ricky Ponting unveiled Nike's new cricket shoes in Bengaluru, India Tuesday. There are two varietes of the white, blue and orange colored shoes: Nike Lunardominate for batting and Nike Lunaraccelerate for bowling (Nike). ... Airline Air India has joined Indian Premier League teams Delhi Daredevils and Mumbai Indians "as their official airline partner" for the sixth edition of the IPL. The players of these two teams "would be flying by Air India during the franchise-based Twenty20 league to be held at different venues around the country from April 3 to May 26" (PTI, 4/2). ... Basketball Bundesliga (BBL) club Eisbären Bremerhaven has extended its sponsorship deal with clothing manufacturer owayo. The Regensburg, Germany-based company will continue to provide the team with game, practice and leisure clothes for another three years (Eisbären Bremerhaven). ... In its bid to "connect with their huge global fan base," Indian Premier League franchise Mumbai Indians "launched a three-tier campaign on digital platform which will run through the entire duration of the cash-rich league" (BUSINESS STANDARD, 4/2).
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