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Marketing and Sponsorship

Marketplace Roundup: Cricket Standouts Unveil New Nike Shoe In India

Team India cricketer R. Ashwin and former Australian captain Ricky Ponting unveiled Nike's new cricket shoes in Bengaluru, India Tuesday. There are two varietes of the white, blue and orange colored shoes: Nike Lunardominate for batting and Nike Lunaraccelerate for bowling (Nike). ... Airline Air India has joined Indian Premier League teams Delhi Daredevils and Mumbai Indians "as their official airline partner" for the sixth edition of the IPL. The players of these two teams "would be flying by Air India during the franchise-based Twenty20 league to be held at different venues around the country from April 3 to May 26" (PTI, 4/2). ... Basketball Bundesliga (BBL) club Eisbären Bremerhaven has extended its sponsorship deal with clothing manufacturer owayo. The Regensburg, Germany-based company will continue to provide the team with game, practice and leisure clothes for another three years (Eisbären Bremerhaven). ... In its bid to "connect with their huge global fan base," Indian Premier League franchise Mumbai Indians "launched a three-tier campaign on digital platform which will run through the entire duration of the cash-rich league" (BUSINESS STANDARD, 4/2).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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